Parental mediation of food marketing communications aimed at children
نویسندگان
چکیده
منابع مشابه
Food Marketing Expenditures Aimed at Youth
& 2013 Ame Abstract: In response to concerns about childhood obesity, the Federal Trade Commission (FTC) released two reports documenting food and beverage marketing expenditures to children and adolescents. The recently released 2012 report found an inflation-adjusted 19.5% reduction in marketing expenditures targeted to youth from $2.1 billion in 2006 to $1.8 billion in 2009. The current arti...
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OBJECTIVES Quick service restaurant (QSR) television advertisements for children's meals were compared with adult advertisements from the same companies to assess whether self-regulatory pledges for food advertisements to children had been implemented. METHODS All nationally televised advertisements for the top 25 US QSR restaurants from July 1, 2009 to June 30, 2010 were obtained and viewed ...
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Mobile phones have changed consumer and company behaviour and today they constitute the most direct means of communication between them. Many groups are targeted through promotion campaigns using mobile phones. Children, who in the future will be the largest consumer of new technologies, are one of these groups. Given that current Spanish legislation does not clearly establish what company poli...
متن کاملMedia exposure and parental mediation on fast-food consumption among children in metropolitan and suburban Indonesian.
BACKGROUND AND OBJECTIVES Fast-food companies have been reproached for rising obesity levels due to aggressive marketing tactics targeted at children. They have countered that parents should be held responsible considering their critical role as nutritional gatekeepers. This study examined the comparative effects of media exposure and parental mediation on Indonesian children's fast food consum...
متن کاملA content analysis of British food advertisements aimed at children and adults.
This study explored the differences between 35 child-focused and 52 adult-focused food advertisements sampled from 45 hrs of British television. More child-focused advertisements contained claims of health benefits; scientific information; were shot in 'Leisure' settings; with male characters; had cartoons; and were often fantasy-based. Conversely, significantly more adult-focused advertisement...
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ژورنال
عنوان ژورنال: International Journal of Advertising
سال: 2014
ISSN: 0265-0487,1759-3948
DOI: 10.2501/ija-33-3-579-598